James Friel - Director

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Job Responsibilities

Wellness + Helfaer Recreation

  • Manage the daily operations of the Wellness + Helfaer Recreation Center, the Rec Plex and Norris Park
  • Develop and implement campus recreation guidelines, policies, and procedures. Assist with development and implementation of guidelines, policies, and procedures of the other units housed within the facility
  • Responsible for the supervision of staff, which includes but is not limited to hiring, terminating, disciplinary actions, performance management, staff development, etc.
  •  Oversee and administer the annual budget including purchasing and maintenance of all recreational sports equipment
  • Oversee the development and implementation of campus recreational program offerings including club sports, intramurals, aquatics, fitness, massage, personal training and instructional programs
  • Work with leadership to develop and implement facility and program fee structures that meet the long-term stability of Campus Recreation
  • Engage in regular and systematic assessment and evaluation of Campus Recreation programs and services and use data to drive decisions
  • Work collaboratively with members of the Wellness + Recreation leadership team to design and implement comprehensive programs and opportunities that focus on holistic student well-being and campus health

Professional Staff

  • Coordinate the recruiting and hiring process for all professional and support staff positions
  • Hire, train, supervise and evaluate Campus Rec Pro Staff.  Oversees the completion of all responsibilities related to these positions
  • Serve on committees representing Campus Recreation 

EDUCATION

  • BBA,General Management, UW-Whitewater, 2005
  • MS, Sport Administration, UW-La Crosse, 2007

CERTIFICATIONS/AFFILIATIONS/AWARDS

  • Wisconsin Intramural Recreational Sports Association (WIRSA), State Director, 2015-2017
  • National Intramural Recreational Sports Association (NIRSA), Member
  • Wisconsin Intramural Recreational Sports Association (WIRSA), Member
  • WIRSA SERVICE AWARD WINNER, 2017
  • Certified in First Aid, CPR, AED

PROFESSIONAL EXPERIENCE

James has served in higher education for over 20 years....

  • Graduate Assistant at UW-La Crosse for the Recreational Sports Department from 2006-2008
  • Assistant Director at UW-Whitewater for the Office of Recreation Sports & Facilities from 2008-2018
  • Associate Director of Recreational Sports/Campus Recreation at 探花视频 from 2018-2025
  • He served as the Acting Director from October, 2024 through April, 2025, in a very pivotal time as campus opened the Wellness + Helfaer Recreation facility on January 13, 2025
  • He has been the Director of Campus Recreation since April, 2025

PERSONAL

  • James is married to Allison, who is an Occupational Therapist at Children's Hospital of Wisconsin, and they have three daughters - twin girls Abigail and Clare, born in Feb 2016, and Emily Grace born in June 2021
  • His favorite sports teams are the Chicago Cubs, Chicago Bears, Chicago Blackhawks, Chelsea FC and the United States National Soccer Team
  • Interests include attending live sporting events, going to concerts and spending time with his family