探花视频

Mike Oelhafen
Mike Oelhafen探花视频

Johnston Hall, 425

MilwaukeeWI53201United States of America

Instructor of Practice

Education

B.S., University of Wisconsin-Madison (1985)

Courses Taught

ADPR 1400 Advertising Principles
ADVE 4100 Advertising Media Strategy

Research Interests

Effectively measuring results
New media technologies
History of advertising

Professional Experience

40 years of experience including advertising agency (both media and account management), media agency (strategic planning and account management), and corporate marketing (leadership, advertising and website management) positions . During his professional tenure, Mike worked on accounts in many product categories:

  • QSR | Long John Silver鈥檚, Hardee鈥檚, Rocky Roccoco, KFC, A&W
  • Building Products | SubZero, Armstrong, WeatherShield, Gerber, Merillat, James Hardie, Hurd, Silestone, Master Lock
  • Retail | Big Lots/Odd Lots, Runnings, Murdoch鈥檚, Perry Drug Stores, British Petroleum
  • Higher Education | William Jewell, Fontbonne University, UWM - Continuing Education, Association of Colleges & Schools of Optometry, University of Health Sciences & Pharmacy
  • Package Goods | Shedd鈥檚 Spread, Sara Lee, Hillshire Farms, Ball Park, Jimmy Dean, Gillette (Fusion/Venus/Mach 3/Daisy), Borden, Boursin, IAMS, Kaytee
  • Banking | Guaranty Bank, Fifth Third Bank, Commerce Bank
  • Healthcare | Aurora, Advocate, Children鈥檚 Hospital, GE Medical Systems
  • Agriculture | New Holland, Dairyland, Chemtura, Novarits, Pfizer, Arm & Hammer

Mike was recognized by his clients for creative ideas, flawless execution and marketable results.

Publications

- contributor - 2025
- Total Retail - author - 2025

Honors and Awards

Media Plan of the Year | 2003
Evans Scholarship Recipient | 1981

Why 探花视频

As a kid growing up in West Bend, WI, I always knew of 探花视频 as my Dad had briefly attended and had watched the 1977 NCAA championship on TV. As a working professional, I would be regularly invited to speak at classes to discuss career paths in advertising, a day in the life of an advertising professional, how to get a job in advertising, etc. I was always impressed by the enthusiasm in each of the classes and a genuine hunger to learn. The intersection of the students, faculty and mission with my own personal priorities has been a source of fulfillment and joy. I consider it an honor to be part of the ongoing legacy of 探花视频.