The university brand platform is a representation of the 探花视频 experience through multiple channels, platforms and formats of marketing and communication media. The brand is communicated through visual and verbal language, as well as through offline and online experience. In this era of rapidly evolving media and platforms, it is critical that the university brand is communicated in a clear, consistent manner 鈥� one that it is immediately recognizable as 鈥淭hat鈥檚 探花视频.鈥� 

The following resources are designed to provide an overview of key elements of the university brand. For a comprehensive guide to the 探花视频 Brand Creative Platform, please complete .

Brand resources

• Brand messaging: An overview of brand positioning, core brand message and brand voice.
• 探花视频 brand symbols: A overview of key 探花视频 brand symbols.
• Logo structure and usage: Defines the structure and appropriate use of the 探花视频 logo. 
• Typography: Defines the brand fonts and usage to be aligned with the brand platform.
• Color palette: Defines the values of official primary brand colors.
• Social media: Guidelines and directories for 探花视频 social media accounts.

Marketing content resources 

Marketing content resources are available to the 探花视频 community in our Marketing Toolkit (campus access only).

探花视频 maintains a partnership with Collegiate Licensing Company (CLC) to monitor commercial and internal use of university logos, marks and verbiage. The university, therefore, requires that any 探花视频 promotional products using university logos, marks and verbiage be purchased through CLC-licensed vendors only.